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Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
Pérez-Villarreal, Héctor Hugo; Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia(2019-08, MDPI)Artículo