Browsing Área de Comercialización e Investigación de Mercados by Issue Date
Now showing items 1-20 of 22
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Ingresos netos del franquiciado: una señal para elegir franquicia en una crisis
Calderón Monge, Esther
; Huerta Zavala, Pilar Angélica
(2015-11, Fundacao Getulio Varagas)Artículo -
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Twitter to Manage Emotions in Political Marketing
Calderón Monge, Esther
(2017-03, Routledge, Taylor & Francis Group)Artículo -
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Effects of contract and trust on franchisor performance
Calderón Monge, Esther; Pastor Sanz, Iván
(2017-12, University of Finance and Management in Warsaw)Artículo -
Personality Traits of the Partners and Performance in the Franchise Agreement
Calderón Monge, Esther
(2018, Springer)Capítulo de monografía -
The effects of management and environmental factors on franchise continuity
Ayup González, Jannett; Calderón Monge, Esther; Carrilero Castillo, Agustín
(2019-04, Taylor & Francis Group)Artículo -
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Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
Pérez-Villarreal, Héctor Hugo; Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia
(2019-08, MDPI)Artículo -
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Customer Experience and Satisfaction in Private Insurance Web Areas
Méndez Aparicio, Mª Dolores; Jiménez Zarco, Ana Isabel; Izquierdo Yusta, Alicia; Blázquez Resino, Juan José
(2020-10, Frontiers Media)Artículo -
Analysis of sustainable consumer behavior as a business opportunity
Calderón Monge, Esther; Pastor Sanz, Iván; Sendra Garcia, F. Javier
(2020-11, Elsevier)Artículo -
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Determinants of customer experience in e-services: the case of online universities
Izquierdo Yusta, Alicia; Jiménez Zarco, Ana Isabel; Martínez Ruiz, María Pilar .; González González, Inés
(2021-10, Fundação Escola de Comércio Álvares Penteado)Artículo -