Listar Área de Comercialización e Investigación de Mercados por Materia/Asignatura "Commerce"

Analysis of sustainable consumer behavior as a business opportunity

Calderón Monge, Esther

; Pastor Sanz, Iván; Sendra Garcia, F. Javier

(2020-11, Elsevier)

Artículo

Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

Huete Alcocer, Nuria; Martínez Ruiz, María Pilar .; López Ruiz, Víctor Raúl; Izquierdo Yusta, Alicia

(2019-10, Frontiers Media)

Artículo

Consumer expectations of online services in the insurance industry: an exploratory study of drivers and outcomes

Méndez Aparicio, Mª Dolores; Izquierdo Yusta, Alicia

; Jiménez Zarco, Ana Isabel

(2017-07, Frontiers Media)

Artículo

Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain

Izquierdo Yusta, Alicia

; Gómez-Cantó, Carmen M.; Pelegrin-Borondo, Jorge; Martínez Ruiz, María Pilar .

(2019-05, Emerald)

Artículo

Customer Experience and Satisfaction in Private Insurance Web Areas

Méndez Aparicio, Mª Dolores; Jiménez Zarco, Ana Isabel; Izquierdo Yusta, Alicia

; Blázquez Resino, Juan José

(2020-10, Frontiers Media)

Artículo

Determinants of customer experience in e-services: the case of online universities

Izquierdo Yusta, Alicia

; Jiménez Zarco, Ana Isabel; Martínez Ruiz, María Pilar .; González González, Inés

(2021-10, Fundação Escola de Comércio Álvares Penteado)

Artículo

Do affective variables make a difference in consumers behavior toward mobile advertising?

Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia

; Olarte Pascual, Cristina .; Reinares Lara, Eva .

(2017-01, Frontiers Media)

Artículo

Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis

Calderón Monge, Esther

; Huerta Zavala, Pilar Angélica

; Ayup González, Jannett

(2019-06, Springer)

Artículo

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

Pérez-Villarreal, Héctor Hugo; Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia

; Gómez-Cantó, Carmen M.

(2020-09, MDPI)

Artículo

The influence of food values on post–purchase variables at food establishments

Izquierdo Yusta, Alicia

; Gómez-Cantó, Carmen M.; Martínez Ruiz, María Pilar .; Pérez-Villarreal, Héctor Hugo

(2020-06, Emerald)

Artículo

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

Martínez Ruiz, María Pilar .; Ruiz-Palomino, Pablo; Izquierdo Yusta, Alicia

; Pick, Doreén

(2023-06, Elsevier)

Artículo

Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism

Calderón Monge, Esther

; Redondo Rodríguez, Roger Guzmán; Ramírez-Hurtado, José M.

(2020-12, Emerald)

Artículo

Personality Traits of the Partners and Performance in the Franchise Agreement

Calderón Monge, Esther

(2018, Springer)

Capítulo de monografía

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

Izquierdo Yusta, Alicia

; Martínez Ruiz, María Pilar .; Pérez-Villarreal, Héctor Hugo

(2021-12, Elsevier)

Artículo

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

Pérez-Villarreal, Héctor Hugo; Martínez Ruiz, María Pilar .; Izquierdo Yusta, Alicia

(2019-08, MDPI)

Artículo

Listar Área de Comercialización e Investigación de Mercados por Materia/Asignatura "Commerce"

Analysis of sustainable consumer behavior as a business opportunity ﻿

Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image ﻿

Consumer expectations of online services in the insurance industry: an exploratory study of drivers and outcomes ﻿

Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain ﻿

Customer Experience and Satisfaction in Private Insurance Web Areas ﻿

Determinants of customer experience in e-services: the case of online universities ﻿

Do affective variables make a difference in consumers behavior toward mobile advertising? ﻿

Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis ﻿

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants ﻿

The influence of food values on post–purchase variables at food establishments ﻿

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types ﻿

Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism ﻿

Personality Traits of the Partners and Performance in the Franchise Agreement ﻿

Studying the impact of food values, subjective norm and brand love on behavioral loyalty ﻿

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? ﻿

Analysis of sustainable consumer behavior as a business opportunity

Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

Consumer expectations of online services in the insurance industry: an exploratory study of drivers and outcomes

Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain

Customer Experience and Satisfaction in Private Insurance Web Areas

Determinants of customer experience in e-services: the case of online universities

Do affective variables make a difference in consumers behavior toward mobile advertising?

Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

The influence of food values on post–purchase variables at food establishments

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism

Personality Traits of the Partners and Performance in the Franchise Agreement

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?