This study evaluated an educational strategy based on Socrative and social networks to develop competencies in 103 university students of optics and economics. The objective was to analyze how this methodology affects the self-perception of skills such as communication, leadership and collaborative learning. A quantitative, cross-sectional approach was used with pretest and post-test questionnaires and Likert scale items on five key competencies. The results revealed an increase in motivation and leadership self-perception, highlighting positive interaction in social networks and teamwork. Factor analysis confirmed the coherence of the competency factors studied. However, limitations were identified in the stability of the groups due to frequent changes of spokesperson and lack of control in the dynamics. This strategy is innovative in stimulating collaborative learning, enhancing students’ motivation by using social networks.
