Mostrar el registro sencillo del ítem

dc.contributor.authorMateu Céspedes, José María
dc.contributor.authorGarcía Torregrosa, Alba María
dc.date.accessioned2022-09-15T11:59:58Z
dc.date.available2022-09-15T11:59:58Z
dc.date.issued2021-07
dc.identifier.isbn978-84-18465-12-3
dc.identifier.urihttp://hdl.handle.net/10259/6868
dc.descriptionTrabajo presentado en: R-Evolucionando el transporte, XIV Congreso de Ingeniería del Transporte (CIT 2021), realizado en modalidad online los días 6, 7 y 8 de julio de 2021, organizado por la Universidad de Burgoses
dc.description.abstractWe analysed to what extent the business model of the Spanish airline Volotea can be understood as a distinct business model. We characterized this emergent business model, comparing it to other models applied in the short haul market. We conclude that this business model can be described as a long tail business model in the airline industry. We also point out that this emergent model can support a blue ocean strategy in some mature markets, although this strategy would require opening the business’ black box to analyse it at the activity level.en
dc.format.mimetypeapplication/pdf
dc.language.isoenges
dc.publisherUniversidad de Burgos. Servicio de Publicaciones e Imagen Institucionales
dc.relation.ispartofR-Evolucionando el transportees
dc.relation.urihttp://hdl.handle.net/10259/6490
dc.subjectIndustria aéreaes
dc.subjectAirline industryen
dc.subject.otherIngeniería civiles
dc.subject.otherCivil engineeringen
dc.subject.otherTransportees
dc.subject.otherTransportationen
dc.titleThe emergent long tail business model in the airline industry. The case of Voloteaen
dc.typeinfo:eu-repo/semantics/conferenceObjectes
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.relation.publisherversionhttps://doi.org/10.36443/9788418465123es
dc.identifier.doi10.36443/10259/6868
dc.page.initial347es
dc.page.final358es
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones


Ficheros en este ítem

Thumbnail

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem