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dc.contributor.authorMastrangelo Silvera, Leonardo Martin
dc.contributor.authorCalderón Monge, Esther 
dc.contributor.authorHuerta Zavala, Pilar Angélica 
dc.date.accessioned2024-10-21T10:56:34Z
dc.date.available2024-10-21T10:56:34Z
dc.date.issued2016-09
dc.identifier.issn2084-0845
dc.identifier.urihttp://hdl.handle.net/10259/9626
dc.description.abstractPotential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which they wish to enter into business. Working within the framework of signaling theory, this study’s aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs. The dynamic signaling model deployed to achieve the study´s aim draws on panel data methodology. This methodology allows us to analyze franchise chains over the period in which their parent franchises were using signaling to reveal information about their quality to potential franchisees. The results show that franchise fairs and up-front entry fees influence franchisee´s decisions. Therefore, it is concluded that potential franchisees prefer to garner information directly from franchise fairs, as opposed to heeding the other signals under study, and that when macroeconomic variables are exerting a strong influence on potential franchisees, up-front entry fees also constitute a signal that they consider. Finally, the managerial implications of the study are that franchise chains seeking franchisees should participate in franchise fairs to ensure that they are among the chosen franchises. Additionally, a franchisor should appropriately manage up-front entry fees as a signal, especially during periods of economic turmoil and recession.en
dc.format.mimetypeapplication/pdf
dc.language.isoenges
dc.publisherUniversity of Finance and Management in Warsawen
dc.relation.ispartofContemporary Economics. 2016, v. 10, n. 3, p. 275-282es
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectEntrepreneurshipen
dc.subjectSignalsen
dc.subjectPriceen
dc.subjectFranchisingen
dc.subjectGMMen
dc.subjectFranchise fairsen
dc.subject.otherComercioes
dc.subject.otherCommerceen
dc.titleFranchise fairs: A relevant signal in franchise choice in social activityen
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.relation.publisherversionhttps://doi.org/10.5709/ce.1897-9254.215es
dc.identifier.doi10.5709/ce.1897-9254.215
dc.journal.titleContemporary Economicsen
dc.volume.number10es
dc.issue.number3es
dc.page.initial275es
dc.page.final282es
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones


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