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dc.contributor.authorCalderón Monge, Esther 
dc.contributor.authorHuerta Zavala, Pilar Angélica 
dc.date.accessioned2024-10-22T07:55:56Z
dc.date.available2024-10-22T07:55:56Z
dc.date.issued2013-05
dc.identifier.issn1081-8510
dc.identifier.urihttp://hdl.handle.net/10259/9627
dc.description.abstractPotential franchisees who wish to start up a business need to seek information signals. The aim of this paper is to analyze the relationship between performance and risk as signals of the quality of the franchise chains and the decision to choose one of them taken by the potential franchisee who wishes to set up a business for the first time via franchising. The results show that performance and risk operated as recognized signals for choosing a franchise chain among those which were operating in Spain during 2002-2008.en
dc.format.mimetypeapplication/pdf
dc.language.isoenges
dc.publisherBradley University. The Turner School of Entrepreneurship and Innovationen
dc.publisherMiddle Tennessee State University. Walker Library. Digital Scholarship Initaitivesen
dc.relation.ispartofJournal of Small Business Strategy. 2013, V. 23, n. 2, p. 41-58es
dc.subjectBusiness risken
dc.subjectEntrepreneursen
dc.subjectFranchiseen
dc.subjectRisk toleranceen
dc.subjectSignaling theoryen
dc.subject.otherComercioes
dc.subject.otherCommerceen
dc.titlePerformance and Risk as Signals for Setting up a Franchised Businessen
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.relation.publisherversionhttps://libjournals.mtsu.edu/index.php/jsbs/article/view/180es
dc.identifier.essn2380-1751
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones


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