Listar Research in marketing and innovation (R+M+I) por Materia/Asignatura "Consumers' preferences"
Mostrando ítems 1-3 de 3
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Bridging the gap between customer experience management and mobile shopping
San Martín Gutiérrez, Sonia
; Jiménez Torres, Nadia Huitzilin; Puente Domínguez, Nuria
(2019-04, Fundação Escola de Comércio Álvares Penteado)Artículo -
The path to mobile shopping compatibility
Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Puente Domínguez, Nuria
(2019-05, Elsevier)Artículo -
Place-of-origin Effects on Brand Loyalty: American Fast-Food Restaurants Under Examination
Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; García-Gallego, José Manuel
(2023, Qatar University Press)Capítulo de monografía