Research in marketing and innovation (R+M+I)

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia

; Prodanova, Jana

(2020-12, Emerald)

Artículo

Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Breitsohl, Jan; Jiménez Torres, Nadia Huitzilin

(2021-10, Springer)

Artículo

Investigating consumers’ motives for consumer brand-cyberbullying on social media

; Roschk, Holger

(2021-09, Routledge)

Artículo

Will you support or oppose? The impact of region-of-origin bias on oppositional loyalty

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia

Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca; Jiménez Torres, Nadia Huitzilin

(2022-08, Routledge)

Artículo

The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment

San Martín Gutiérrez, Sonia

(2021-04, IGI Global)

Artículo

What colour are you? Smartphone addiction traffic lights and user profiles

San Martín Gutiérrez, Sonia

(2023-05, Emerald)

Artículo

The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca

(2020-05, Universidad de Talca. Facultad de Ingeniería)

Artículo

What kind of video gamer are you?

Jiménez Torres, Nadia Huitzilin

; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca

(2019-02, Emerald)

Artículo

Place-of-origin Effects on Brand Loyalty: American Fast-Food Restaurants Under Examination

Jiménez Torres, Nadia Huitzilin

Jiménez Torres, Nadia Huitzilin

; García-Gallego, José Manuel

(2023, Qatar University Press)

Capítulo de monografía

Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers

(2024-04, Emerald Publishing Limited)

Artículo

Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia

(2024-01, Emerald)

Artículo

The determinants of teachers’ continuance commitment to e-learning in higher education

San Martín Gutiérrez, Sonia

Jerónimo Sánchez-Beato, Estefanía; San Martín Gutiérrez, Sonia

; Piñeiro Ibarra, Irati

(2020-01, Springer Nature)

Artículo

La integración de las competencias éticas en los estudios universitarios

(2023-05, Centro de Estudios Financieros)

Artículo

Voces expertas, alumnado, familias y docentes perfilando la adicción al smartphone entre estudiantes

Antón Maraña, Paula

(2023-09, Centro de Estudios Financieros)

Artículo

Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts

(2023, Taylor & Francis)

Artículo

What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

; San José Cabezudo, Rebeca

(2019-01, Routledge, Taylor & Francis Group)

Artículo

Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia

; Trabold Apadula, Lauren

(2021-11, Emerald)

Artículo

Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

; Trabold Apadula, Lauren; San Martín Gutiérrez, Sonia

; San José Cabezudo, Rebeca

(2020-08, Taylor & Francis)

Artículo

The role of omnichannel tendency in digital information processing

; San José Cabezudo, Rebeca

(2020-10, Emerald)

Artículo

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior