Research in marketing and innovation (R+M+I)

; Liébana-Cabanillas, Francisco

(2020-03, Elsevier)

Artículo

The path to mobile shopping compatibility

; Puente Domínguez, Nuria

(2019-05, Elsevier)

Artículo

Bridging the gap between customer experience management and mobile shopping

; Puente Domínguez, Nuria

(2019-04, Fundação Escola de Comércio Álvares Penteado)

Artículo

Achieving customers’ repurchase intention through stimuli and site attachment

Prodanova, Jana

(2020, Taylor and Francis)

Artículo

Are you technologically prepared for mobile shopping?

Prodanova, Jana

(2021, Routledge)

Artículo

Customers' predisposition to use mobile banking: resource's availability is decisive

Prodanova, Jana

Abdelwahab, Dalia; Jiménez Torres, Nadia Huitzilin

(2023-02, Inderscience)

Artículo

Between love and boycott: a story of dual origin brands

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia

; Prodanova, Jana

(2020-12, Emerald)

Artículo

Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Breitsohl, Jan; Jiménez Torres, Nadia Huitzilin

(2021-10, Springer)

Artículo

Investigating consumers’ motives for consumer brand-cyberbullying on social media

; Roschk, Holger

(2021-09, Routledge)

Artículo

Will you support or oppose? The impact of region-of-origin bias on oppositional loyalty

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia

Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca; Jiménez Torres, Nadia Huitzilin

(2022-08, Routledge)

Artículo

The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment

(2021-04, IGI Global)

Artículo

What colour are you? Smartphone addiction traffic lights and user profiles

(2023-05, Emerald)

Artículo

The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca

(2020-05, Universidad de Talca. Facultad de Ingeniería)

Artículo

What kind of video gamer are you?

; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca

(2019-02, Emerald)

Artículo

Place-of-origin Effects on Brand Loyalty: American Fast-Food Restaurants Under Examination

; García-Gallego, José Manuel

(2023, Qatar University Press)

Capítulo de monografía

Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers

; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia

(2024-04, Emerald Publishing Limited)

Artículo

Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

Rodríguez Torrico, Paula

(2024-01, Emerald)

Artículo

The determinants of teachers’ continuance commitment to e-learning in higher education

Jerónimo Sánchez-Beato, Estefanía; San Martín Gutiérrez, Sonia

; Piñeiro Ibarra, Irati

(2020-01, Springer Nature)

Artículo

La integración de las competencias éticas en los estudios universitarios

(2023-05, Centro de Estudios Financieros)

Artículo

Voces expertas, alumnado, familias y docentes perfilando la adicción al smartphone entre estudiantes

Antón Maraña, Paula