Listar Artículos R+M+I por Materia/Asignatura "Consumer behavior"

Mostrando ítems 1-8 de 8

Between love and boycott: a story of dual origin brands

Abdelwahab, Dalia; Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Prodanova, Jana
(2020-12, Emerald)

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Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2021-10, Springer)

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The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment

Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca; Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia
(2021-04, IGI Global)

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Investigating consumers’ motives for consumer brand-cyberbullying on social media

Breitsohl, Jan; Jiménez Torres, Nadia Huitzilin; Roschk, Holger
(2021-09, Routledge)

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The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca
(2020-05, Universidad de Talca. Facultad de Ingeniería)

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What colour are you? Smartphone addiction traffic lights and user profiles

San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2023-05, Emerald)

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What kind of video gamer are you?

Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca
(2019-02, Emerald)

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Will you support or oppose? The impact of region-of-origin bias on oppositional loyalty

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2022-08, Routledge)

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