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| dc.contributor.author | Rodríguez Torrico, Paula | |
| dc.contributor.author | San Martín Gutiérrez, Sonia | |
| dc.contributor.author | San José Cabezudo, Rebeca | |
| dc.date.accessioned | 2022-05-03T11:14:52Z | |
| dc.date.available | 2022-05-03T11:14:52Z | |
| dc.date.issued | 2019-01 | |
| dc.identifier.issn | 1069-6679 | |
| dc.identifier.uri | http://hdl.handle.net/10259/6633 | |
| dc.description.abstract | The aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase. Specifically, navigation, safety and ubiquity are posited as stimuli guiding consumers’ affective (satisfaction) and cognitive (trust and convenience) reactions that will, in turn, increase repurchase intention. Results show the impact of ubiquity on m-convenience and safety m-experience on both affective and cognitive reactions. Finally, repurchase intention is explained directly by m-satisfaction and m-convenience and indirectly by m-trust. This article contributes to the fields of mobile marketing literature and practitioner management. | en |
| dc.description.sponsorship | Ministry of Education and Science, the Junta de Castilla y León (Spain) and the European Regional Development Fund (ERDF) (Research Projects ECO2017- 8217-R, VA001B10-1 and VA112P17). | en |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | es |
| dc.publisher | Routledge, Taylor & Francis Group | en |
| dc.relation.ispartof | Journal of Marketing Theory and Practice. 2019, V. 27, n. 1, p. 83-102 | en |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject.other | Comercio | es |
| dc.subject.other | Commerce | en |
| dc.subject.other | Marketing | es |
| dc.subject.other | Tecnología | es |
| dc.subject.other | Technology | en |
| dc.title | What Drives M-Shoppers to Continue Using Mobile Devices to Buy? | en |
| dc.type | info:eu-repo/semantics/article | es |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
| dc.relation.publisherversion | https://doi.org/10.1080/10696679.2018.1534211 | es |
| dc.identifier.doi | 10.1080/10696679.2018.1534211 | |
| dc.identifier.essn | 1944-7175 | |
| dc.journal.title | Journal of Marketing Theory and Practice | es |
| dc.volume.number | 27 | es |
| dc.issue.number | 1 | es |
| dc.page.initial | 83 | es |
| dc.page.final | 102 | es |
| dc.type.hasVersion | info:eu-repo/semantics/acceptedVersion | es |
