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    Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10259/9695

    Título
    The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment
    Autor
    Camarero Izquierdo, María Carmen
    San José Cabezudo, Rebeca
    Jiménez Torres, Nadia HuitzilinAutoridad UBU Orcid
    San Martín Gutiérrez, SoniaAutoridad UBU Orcid
    Publicado en
    Journal of Organizational and End User Computing. 2021, V. 33, n. 2, p. 59-84
    Editorial
    IGI Global
    Fecha de publicación
    2021-04
    ISSN
    1546-2234
    DOI
    10.4018/JOEUC.20210301.oa4
    Résumé
    Even though the mobile games industry has grown substantially over the last few years, one permanent challenge which remains is to monetize it and to continue reaching new players. Current players contribute to this aim by purchasing mobile game accessories and by recruiting players. The current work analyses how the present use of the game and its appeal contribute to these behaviors. Results with information obtained from a sample of app gamers show that using a game app can have positive effects on recruitment, a notion reinforced when the level of performance rises, while overuse of the game app may lead to a feeling of addiction or shame that reduces new player recruitment. In addition, the game's perceived appeal (experiential value, procedural justice, and prestige) are also related with investing in new products and with recruitment.
    Palabras clave
    Addiction
    Experimential value
    Mobile games
    Prestige
    Procedural justice
    Use
    Materia
    Consumidores-Conducta
    Consumer behavior
    Marketing móvil
    Marketing mobile
    URI
    http://hdl.handle.net/10259/9695
    Versión del editor
    https://doi.org/10.4018/JOEUC.20210301.oa4
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    Camarero-joeuc_2021.pdf
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