Navegação por autor "Rodríguez Torrico, Paula"

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Análisis del impacto de la realidad virtual en la percepción de marca y el comportamiento del consumidor: el caso de Netflix

Martín Espiga, Ángela
(2024-06-27)

Trabajo académico
Aprende aspectos clave merchandising

Jiménez Torres, Nadia Huitzilin ; Rodríguez Torrico, Paula ; San Martín Gutiérrez, Sonia ; Becerril Castrillejo, Ismael
(2026)

Material docente
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

Rodríguez Torrico, Paula ; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia
(2024-01, Emerald)

Artículo
Circular economy escape room: a teaching innovation strategy to address the ecological crisis

Pérez Cornejo, Clara ; Carrión Moneo, Elena ; Quevedo Puente, Mª Esther ; Barrero Ahedo, Jesús P. ; Rodríguez Torrico, Paula
(2025)

Material docente
Comunicación

Jiménez Torres, Nadia Huitzilin ; Rodríguez Torrico, Paula ; San Martín Gutiérrez, Sonia ; Becerril Castrillejo, Ismael
(2026)

Material docente
The determinants of teachers’ continuance commitment to e-learning in higher education

San Martín Gutiérrez, Sonia ; Jiménez Torres, Nadia Huitzilin ; Rodríguez Torrico, Paula ; Piñeiro Ibarra, Irati
(2020-01, Springer Nature)

Artículo
Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers

Jiménez Torres, Nadia Huitzilin ; San Martín Gutiérrez, Sonia ; Rodríguez Torrico, Paula
(2024-04, Emerald Publishing Limited)

Artículo
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

Rodríguez Torrico, Paula ; Trabold Apadula, Lauren; San Martín Gutiérrez, Sonia ; San José Cabezudo, Rebeca
(2020-08, Taylor & Francis)

Artículo
How does sustainable development education shape motivations for using collaborative consumption platforms?

Antón Maraña, Paula ; Pérez Cornejo, Clara ; Rodríguez Torrico, Paula
(2025-10, Emerald)

Artículo
The ideal companion: the role of mobile phone attachment in travel purchase intention

Rodríguez Torrico, Paula ; Prodanova, Jana ; San Martín Gutiérrez, Sonia ; Jiménez Torres, Nadia Huitzilin
(2019-07, Taylor & Francis)

Artículo
Identifica las diferentes estrategias de precios

Jiménez Torres, Nadia Huitzilin ; Rodríguez Torrico, Paula ; San Martín Gutiérrez, Sonia ; Becerril Castrillejo, Ismael
(2026)

Material docente
La integración de las competencias éticas en los estudios universitarios

Jerónimo Sánchez-Beato, Estefanía; San Martín Gutiérrez, Sonia ; Rodríguez Torrico, Paula ; Jiménez Torres, Nadia Huitzilin
(2023-05, Centro de Estudios Financieros)

Artículo
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

Rodríguez Torrico, Paula ; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia ; Trabold Apadula, Lauren
(2021-11, Emerald)

Artículo
The most wated engagement in higher education: teachers and students’ committed with e-learning

Jiménez Torres, Nadia Huitzilin ; San Martín Gutiérrez, Sonia ; Rodríguez Torrico, Paula ; Jerónimo Sánchez-Beato, Estefanía
(2019, Academia Europea de Dirección y Economía de la Empresa)

Artículo
The role of omnichannel tendency in digital information processing

Rodríguez Torrico, Paula ; San Martín Gutiérrez, Sonia ; San José Cabezudo, Rebeca
(2020-10, Emerald)

Artículo
Salón de exposiciones de un concesionario (Políticas de producto)

Jiménez Torres, Nadia Huitzilin ; Rodríguez Torrico, Paula ; San Martín Gutiérrez, Sonia ; Becerril Castrillejo, Ismael
(2026)

Material docente
Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts

Rodríguez Torrico, Paula ; San Martín Gutiérrez, Sonia ; Jiménez Torres, Nadia Huitzilin
(2023, Taylor & Francis)

Artículo
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Rodríguez Torrico, Paula ; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia
(2017-03, Elsevier)

Artículo
Understanding consumer behavior in an evolving context: from single channel to omnichannel use

Rodríguez Torrico, Paula
(2019)

Tesis doctoral
El uso de la Inteligencia Artificial en el e-commerce

Sebastián Liria, Coraima
(2024-01)

Trabajo académico

Navegação por autor "Rodríguez Torrico, Paula"

Análisis del impacto de la realidad virtual en la percepción de marca y el comportamiento del consumidor: el caso de Netflix ﻿

Aprende aspectos clave merchandising ﻿

Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement ﻿

Circular economy escape room: a teaching innovation strategy to address the ecological crisis ﻿

Comunicación ﻿

The determinants of teachers’ continuance commitment to e-learning in higher education ﻿

Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers ﻿

Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction ﻿

How does sustainable development education shape motivations for using collaborative consumption platforms? ﻿

The ideal companion: the role of mobile phone attachment in travel purchase intention ﻿

Identifica las diferentes estrategias de precios ﻿

La integración de las competencias éticas en los estudios universitarios ﻿

Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing ﻿

The most wated engagement in higher education: teachers and students’ committed with e-learning ﻿

The role of omnichannel tendency in digital information processing ﻿

Salón de exposiciones de un concesionario (Políticas de producto) ﻿

Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts ﻿

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior ﻿

Understanding consumer behavior in an evolving context: from single channel to omnichannel use ﻿

El uso de la Inteligencia Artificial en el e-commerce ﻿

Análisis del impacto de la realidad virtual en la percepción de marca y el comportamiento del consumidor: el caso de Netflix

Aprende aspectos clave merchandising

Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

Circular economy escape room: a teaching innovation strategy to address the ecological crisis

Comunicación

The determinants of teachers’ continuance commitment to e-learning in higher education

Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers

Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

How does sustainable development education shape motivations for using collaborative consumption platforms?

The ideal companion: the role of mobile phone attachment in travel purchase intention

Identifica las diferentes estrategias de precios

La integración de las competencias éticas en los estudios universitarios

Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

The most wated engagement in higher education: teachers and students’ committed with e-learning

The role of omnichannel tendency in digital information processing

Salón de exposiciones de un concesionario (Políticas de producto)

Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Understanding consumer behavior in an evolving context: from single channel to omnichannel use

El uso de la Inteligencia Artificial en el e-commerce