Navegação Research in marketing and innovation (R+M+I) por assunto "Economía"

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Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

Rodríguez Torrico, Paula; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia
(2024-01, Emerald)

Artículo