Listar Research in marketing and innovation (R+M+I) por Materia/Asignatura "Consumer behavior"
Mostrando ítems 1-12 de 12
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Achieving customers’ repurchase intention through stimuli and site attachment
Prodanova, Jana
; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2020, Taylor and Francis)Artículo -
Are you technologically prepared for mobile shopping?
Prodanova, Jana; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2021, Routledge)Artículo -
Between love and boycott: a story of dual origin brands
Abdelwahab, Dalia; Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Prodanova, Jana
(2020-12, Emerald)Artículo -
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Investigating consumers’ motives for consumer brand-cyberbullying on social media
Breitsohl, Jan; Jiménez Torres, Nadia Huitzilin; Roschk, Holger
(2021-09, Routledge)Artículo -
The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps
San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca
(2020-05, Universidad de Talca. Facultad de Ingeniería)Artículo -
Place-of-origin Effects on Brand Loyalty: American Fast-Food Restaurants Under Examination
Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; García-Gallego, José Manuel
(2023, Qatar University Press)Capítulo de monografía -
Tourism value VS barriers to booking trips online
San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin; Liébana-Cabanillas, Francisco
(2020-03, Elsevier)Artículo -
What colour are you? Smartphone addiction traffic lights and user profiles
San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2023-05, Emerald)Artículo -
What kind of video gamer are you?
Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca
(2019-02, Emerald)Artículo -