Listar Research in marketing and innovation (R+M+I) por Materia/Asignatura "Industrial management"

Mostrando ítems 1-4 de 4

Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

Rodríguez Torrico, Paula; Trabold Apadula, Lauren; San Martín Gutiérrez, Sonia; San José Cabezudo, Rebeca
(2020-08, Taylor & Francis)

Artículo
The ideal companion: the role of mobile phone attachment in travel purchase intention

Rodríguez Torrico, Paula; Prodanova, Jana; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2019-07, Taylor & Francis)

Artículo
The most wated engagement in higher education: teachers and students’ committed with e-learning

Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Rodríguez Torrico, Paula; Jerónimo Sánchez-Beato, Estefanía
(2019, Academia Europea de Dirección y Economía de la Empresa)

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Trust and satisfaction: the keys to client loyalty in mobile commerce

Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Azuela, José Ignacio
(2016-11, Emerald)

Artículo