Browsing Untitled by Subject "Comercio"

Now showing items 1-8 of 8

Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention

Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia
(2012-09, Canadian Center of Science and Education)

Artículo
Estudio sobre el impacto del género y las emociones en el comportamiento de compra de viajes online

Prodanova, Jana; San Martín Gutiérrez, Sonia
(2013, Asociación Española de Expertos Científicos en Turismo (AECIT))

Artículo
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

Rodríguez Torrico, Paula; Trabold Apadula, Lauren; San Martín Gutiérrez, Sonia; San José Cabezudo, Rebeca
(2020-08, Taylor & Francis)

Artículo
The ideal companion: the role of mobile phone attachment in travel purchase intention

Rodríguez Torrico, Paula; Prodanova, Jana; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2019-07, Taylor & Francis)

Artículo
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

Rodríguez Torrico, Paula; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia; Trabold Apadula, Lauren
(2021-11, Emerald)

Artículo
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Rodríguez Torrico, Paula; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia
(2017-03, Elsevier)

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Trust and satisfaction: the keys to client loyalty in mobile commerce

Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Azuela, José Ignacio
(2016-11, Emerald)

Artículo
What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

Rodríguez Torrico, Paula; San Martín Gutiérrez, Sonia; San José Cabezudo, Rebeca
(2019-01, Routledge, Taylor & Francis Group)

Artículo