Listar Research in marketing and innovation (R+M+I) por Materia/Asignatura "Comercio"

Mostrando ítems 1-11 de 11

Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2021-10, Springer)

Artículo
Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers

Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Rodríguez Torrico, Paula
(2024-04, Emerald Publishing Limited)

Artículo
Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention

Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia
(2012-09, Canadian Center of Science and Education)

Artículo
Estudio sobre el impacto del género y las emociones en el comportamiento de compra de viajes online

Prodanova, Jana; San Martín Gutiérrez, Sonia
(2013, Asociación Española de Expertos Científicos en Turismo (AECIT))

Artículo
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

Rodríguez Torrico, Paula; Trabold Apadula, Lauren; San Martín Gutiérrez, Sonia; San José Cabezudo, Rebeca
(2020-08, Taylor & Francis)

Artículo
The ideal companion: the role of mobile phone attachment in travel purchase intention

Rodríguez Torrico, Paula; Prodanova, Jana; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2019-07, Taylor & Francis)

Artículo
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

Rodríguez Torrico, Paula; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia; Trabold Apadula, Lauren
(2021-11, Emerald)

Artículo
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Rodríguez Torrico, Paula; San José Cabezudo, Rebeca; San Martín Gutiérrez, Sonia
(2017-03, Elsevier)

Artículo
Trust and satisfaction: the keys to client loyalty in mobile commerce

Jiménez Torres, Nadia Huitzilin; San Martín Gutiérrez, Sonia; Azuela, José Ignacio
(2016-11, Emerald)

Artículo
What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

Rodríguez Torrico, Paula; San Martín Gutiérrez, Sonia; San José Cabezudo, Rebeca
(2019-01, Routledge, Taylor & Francis Group)

Artículo
Will you support or oppose? The impact of region-of-origin bias on oppositional loyalty

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia; Jiménez Torres, Nadia Huitzilin
(2022-08, Routledge)

Artículo