Listar Research in marketing and innovation (R+M+I) por autor "Jiménez Torres, Nadia Huitzilin"

Abdelwahab, Dalia; Jiménez Torres, Nadia Huitzilin

(2017-05, Elsevier)

Artículo

Between love and boycott: a story of dual origin brands

; Prodanova, Jana

(2020-12, Emerald)

Artículo

The determinants of teachers’ continuance commitment to e-learning in higher education

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia

; Piñeiro Ibarra, Irati

(2020-01, Springer Nature)

Artículo

Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

(2021-10, Springer)

Artículo

Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers

Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca; Jiménez Torres, Nadia Huitzilin

(2024-04, Emerald Publishing Limited)

Artículo

The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment

(2021-04, IGI Global)

Artículo

Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention

López Catalán, Blanca; San Martín Gutiérrez, Sonia

(2012-09, Canadian Center of Science and Education)

Artículo

El éxito del Comercio Móvil B2C: Factores de Adopción y Propuestas de Valor de las Empresas

(2016, Universidad Complutense de Madrid)

Artículo

The firms benefits of mobile CRM from the relationship marketing approach and the TOE model

; López Catalán, Blanca

(2016-02, Elsevier)

Artículo

The ideal companion: the role of mobile phone attachment in travel purchase intention

Rodríguez Torrico, Paula

; Prodanova, Jana

Jerónimo Sánchez-Beato, Estefanía; San Martín Gutiérrez, Sonia

(2019-07, Taylor & Francis)

Artículo

La integración de las competencias éticas en los estudios universitarios

Breitsohl, Jan; Jiménez Torres, Nadia Huitzilin

(2023-05, Centro de Estudios Financieros)

Artículo

Investigating consumers’ motives for consumer brand-cyberbullying on social media

; Roschk, Holger

(2021-09, Routledge)

Artículo

The most wated engagement in higher education: teachers and students’ committed with e-learning

; Jerónimo Sánchez-Beato, Estefanía

(2019, Academia Europea de Dirección y Economía de la Empresa)

Artículo

The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca

(2020-05, Universidad de Talca. Facultad de Ingeniería)

Artículo

Place-of-origin Effects on Brand Loyalty: American Fast-Food Restaurants Under Examination

; García-Gallego, José Manuel

(2023, Qatar University Press)

Capítulo de monografía

Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts

Rodríguez Torrico, Paula

(2023, Taylor & Francis)

Artículo

Trust and satisfaction: the keys to client loyalty in mobile commerce

; Azuela, José Ignacio

(2016-11, Emerald)

Artículo

What colour are you? Smartphone addiction traffic lights and user profiles

(2023-05, Emerald)

Artículo

What kind of video gamer are you?

; Camarero Izquierdo, María Carmen; San José Cabezudo, Rebeca

(2019-02, Emerald)

Artículo

Will you support or oppose? The impact of region-of-origin bias on oppositional loyalty

Abdelwahab, Dalia; San Martín Gutiérrez, Sonia